A mobile campaign was ran by Rock the Vote that drove 80,000 unique visitors to the organization’s WAP site.

Rock the Vote tapped 4Info to power the campaign.

Kirsten McMullen, senior marketing manager for 4Info, San Mateo, CA said,”The message of the Rock the Vote Campaign was essentially to remind teens and college-age adults to exercise their right to vote in the election.”

“4Info offered to run the campaign as a pro-bono effort because the company is passionate about encouraging young voters to participate in the voting process regardless of party affiliation, and we know that mobile is one of the best ways to reach that audience,”she added.

The gole of Rock the Vote is to engage and build the political power of young people to achieve progressive change in the country.

To engage and incite young people to register and vote in every election,Rock the Vote uses music, popular culture and new technologies .

It provides young people with the tools to identify, learn about and take action on the issues that affect their lives, and leverage their power in the political process, per the mission.

Ms. McMullen said,”Because the target audience is teens and college-aged adults, mobile is one of the best ways to reach and connect with this audience.”

“Research shows that teens are already among the heaviest users of SMS and therefore putting a relevant message into the medium that they’re most comfortable with is an effective way to deliver a brand message and call to action,” she added.

The campaign was click-to-WAP, where users could find their closest voting station and get candidate information on Rock the Vote’s mobile web site.

When users clicked on the text ad they were rerouted to a Rock the Vote mobile site at http://rtv.tmce.biz/wap4.

The text ad read, “Rock the Vote & 4INFO remind you to exercise your right to vote on November 4. Visit http://rtv.tmce.biz/wap4 to learn more.”

Ms. Mc Mullen said,”Other media like TV and print may be fine as complementary parts of a brand campaign, but only mobile has the ability to influence potential voters when they’re out and about — and the idea was not only to remind them of their right, but to encourage that they head to local polling stations.”

“Mobile could leverage this opportunistic component and drive people to a location with a direct call to action,” she said.

For a chance to win several prizes including a car, ,at thinkLA.org’s AdJam event, SNAPeMobile sent the 1,000 or so attendees a mobile game call-to-action.

To win various prizes,the attendees were told to text the keyword SNAP to short code 75309.

Attendees who opted-in received a link that contained a game piece – an image with a hidden message inside – and instructions on how to decode the message.

Heather Blair, national director of sales at SNAPeMedia, Duluth, GA said,“Showcasing a game is best suited when allowing some to actually play it, real time, as opposed to explaining via email or on the phone.”

“As mobile is so relevant right now, and SMS and coupons are becoming more mainstream with brands, a mobile game is next on the radar,”she added.

“We wanted to show Los Angeles agencies, brands and media partners just how fun, exciting and rewarding this kind of game play is by allowing them to play as a consumer would in a practical campaign,” she said.

A division of SNAPeMedia,SNAPeMobile,is a mobile games and promotions provider.

SNAPeMobile placed signage in front of the grand prize, a Tesla car to get attendees’ attention.

To get the maximum exposure,the car was placed at the valet parking area.

According to Ms.Blair,SNAPeMobile had to consider the fact that not everyone has a data plan on their mobile device, because those who did not could see the game piece.

Ms. Blair said,“For this event, we knew we could call the winners and let them know they actually won something.”

“For a brand marketer, they can include a code beneath the link that instructs them to take their phone to the desired location where the code explains the prize,”she added.

She further said,“The AdJam was a good venue for SNAPeMobile to show this promotional game for a couple of reasons.”

“One, the high attendance of agencies and brand affiliates; two, a fun atmosphere of this event is perfect for a mobile game; and three, attendees knew how to use their mobile device for this kind of game,”she added.

Through text message program,Mobile subscribers pledged more than $190,000 to the American Red Cross.

Revived this time to help victims of Hurricanes Gustav and Ike, the recent Red Cross’ Text 2HELP effort is being claimed as the mobile industry’s most successful nonprofit text fundraiser

The Text 2HELP program received from politicians, social media sites and the media is the major reason for its widespread acceptance is the extensive publicity.

Mike Campbell, senior vice president at VeriSign Inc.’s VeriSign Messaging and Mobile Media division in Boston said,”I think the key to it is promote, promote, promote.”

Through 38,091 text messages,the Red Cross received the $190,000 in donations.

A Messaging and Mobile Media, VeriSign powers the mobile application and mobile messaging transactions and delivery in conjunction with The Wireless Foundation, a nonprofit founded by members of CTIA — The Wireless Association.

To offer shelter, food, counseling and help to victims of the many disasters nationwide,text 2HELP donations go to the Red Cross Disaster Relief Fund.

By texting the keyword GIVE to 2HELP (24357),subscribers of participating wireless carriers can donate $5 up to five times per month.

Mr. Campbell said,”The range needs to be an amount that people can feel comfortable donating on the spot when they have the inclination to donate.”

On the subscriber’s mobile phone bill,these donation charges will appear each month.

A new class of donors into society, aside from those responding to direct mail, television, print or online appeals, is also introduced by the Text 2HELP program .

To help victims of Hurricane Katrina,the Text 2HELP program was launched.

The most recent Text 2HELP effort was pushed extensively and across channels. Campaigns for presidential candidates Barack Obama and John McCain as well as the CMO Council, the National Football League and the Boston Red Cross promoted.

Red Cross promoted the program on social media platforms such as Twitter and on the Red Cross blog at http://www.redcrosschat.org

Yamaha Watercraft said,after launching its mobile sweepstakes earlier this month that it has seen about a 400 percent increase in consumers signing up for its SMS alerts program.

According to Yamaha,it has seen an average of one consumer sign-up every eight minutes.

To win a water-sports accessory such as wakeboard, as well as the grand prize – a 2010 Yamaha VX Cruiser,the sweepstakes gives a weekly chance to consumers.

Bryan Seti, vice president of marketing at Yamaha Watercraft, Kennesaw, GA said,“We definitely are trying to find a better way to connect with our customers.”

“With a lot of the traditional media promotions we’ve done in the past, we put the message out there and it reached about 3-4 percent of our customers,”he added.

“That isn’t good enough anymore,” he said.

Yamaha Boats and WaveRunner personal watercrafts is pruduced by Yamaha Watercraft and is a division of Yamaha Motor Co.

If consumers sign up for both the Yamaha WaveRunner and Yamaha Boats mobile alert systems,they can enter the sweepstakes twice.

The sweepstakes was launched to drive opt-ins to Yamaha’s new SMS alerts.

consumers have to opt-in,to enter,through a link on the Yamaha Web site.They can also subscribe Yamaha WaveRunner’s mobile services by texting the keyword WAVE to short code 70734,and to subscribe to Yamaha Boat’s mobile services,they have to text the keyword BOAT to 70734.

By Yamaha’s mobile services,consumers can receive text message alerts with the latest news, product information, promotions and incentives, and new accessories right to their devices.

According to Mr.Seti,the Yamaha alerts also feature third-party content, such as reviews from sites not owned by Yamaha.

Mr. Seti said,“We’ve included third-party endorsements of our products, so we’re not just hitting consumers with Yamaha propaganda.”

“I think that’s where other companies probably fail,”he added.

With a link to the company’s WAP site at http://yamahaboats.mobi,Each alert comes in the form of an SMS message.

To help locate missing children and for people suffering from Alzheimer’s disease and others,an sms program has been launched by Georgia.

A network provider of local television news content to mobile consumers,Local Solutions Network Inc., or LSN, has teamed up with a new nonprofit organization,Keep Georgia Safe, founded and sponsored by the Gary Martin Hays Family Foundation.

David Spear, executive vice president of sales and marketing for LSN, Atlanta said,”The headline strategy behind the launch of this wireless network is to make Georgia a safer place to live.”

“Additionally, there are three other planks that support this over-arching goal,”he added.

He further said,”First, since text is so easy, accessible and pervasive in this country, it makes sense to leverage this enabling technology in the unfortunate situations where abductions and/or missing person events occur.”

Now, more than 260 million mobile subscribers are there nationwide.

Mr. Spear said,”Second, speed is critical with amber alerts — in fact, the first three hours are the most critical, where many of these situations get resolved.”

“Since text is one of the most universal means of communication, and delivery of the messages is within seconds, it made perfect sense to embrace and utilize this type of platform to communicate to as many people as possible in the shortest timeframe.”he added.

He further said,”Finally, providing a call to action — the click to call — that a person can use to offer tips or exact sightings of a car or person that fits the description in the alert is the key to getting information to local law enforcement authorities as quickly as possible.”

“Gary Martin Hays, the GBI, and the Keep Georgia Safe organization are spot on with using text messaging to deliver these safety alerts. It’s smart, instinctive and a highly valuable link between the public and law enforcement,”he added.

As the only organization that sends out all three of Georgia’s emergency alerts, the Keep Georgia Safe Wireless Network uses the LSN SMS platform to notify opt-in wireless subscribers when the Georgia Bureau of Investigation issues any of its three emergency alerts.

Consumers can visit http://www.KeepGeorgiaSafe.org and enter a Georgia mobile phone number,to sign up to receive the three emergency alerts via text message to a mobile phone.

Consumers can text the keyword SAFE to common short code WINIT (94648),to sign up for text alerts from a mobile phone.

To help marketers engage their on-the-go prospects and customers,an SMS texting service, Lyris HQ Mobile has been launched by Lyris Inc.

Lyris Inc. designed Lyris HQ Mobile to let marketers send timely, relevant and targeted text communications to opt-in audiences.

The addition of text to Lyris’ suite of services, which includes email and Web anaytics, is in response to the growing opportunity for marketers to engage with opted-in, targeted mobile consumers.

J.D. Peterson, director of products at Lyris, Emeryville, CA said,”We see mobile, specifically SMS, emerging as a huge growth area.”

He further said,”We’ve also seen a significant interest from our advertiser base and prospects.”

“We see it as an additional channel to the Lyris platform,”he added.

To offer the Lyris HQ Mobile service,Lyris has partnered with mobile marketing firm Air2Web.

An online marketing service provider,Lyris helps marketers by delivering a mix of technology and industry knowledge to help with promotional efforts and to optimize campaign ROI.

According to Lyris,marketing channels continue to expand and marketers need to take full advantage of consumers’ busy and active lifestyles.

“Annual Mobile Attitude and Usage Study,”according to the Mobile Marketing Association’s.

According to the prediction of JupiterResearch, a Forrester Research company, by 2013, there will be 271 million U.S. wireless subscribers, and of those, 201 million will be SMS users.

Vice president and senior analyst David Daniels wrote in a Forrester report,”Marketers must consider the impact of emerging communication channels and of increasing favorability of text messages on specific demographic segments.”

Mr. Daniels said,”Lyris HQ Mobile primarily targets small- to mid-sized businesses that are looking to get into or have already established mobile marketing programs.”

To include voicemail transcription, with text message ads deployed by ad networks including 4info and Jingle, known for 1-800-Free411 mobile consumer voicemail service YouMail Inc. has expanded its offerings.

Via SMS or email,This opt-in transcription service provides YouMail customers with human transcribed voicemail or automated transcriptions.

Alex Quilici, CEO of YouMail.com, Aliso Viejo, CA said,”This in an upgrade to cell phone voice mail — it’s dramatically better than what’s offered by the carriers.”

“Consumers can save time, and it gives them more choice in how they access their voice mail,”he added.

The YouMail service can get online at http://www.youmail.com or via YouMail’s mobile Web site.

Mr. Quilici said,”We email consumers their messages in a format that’s optimized for their mobile device, then they click on an attachment to access the message, which saves time.”

“Since the voice mail in consumers’ email inbox, they can forward voicemails easily,”he added.

He further said,”You sign up online, put a code in and then all voicemails are routed through YouMail.com.”

“W’re giving consumers choice and flexibility in how they receive their voice mail,”hw added.

YouMail service also offers personalized greetings.

Mr. Quilici said,”We’ve innovated around greetings, offering smart greetings that are personalized, every person who calls gets a personal greeting, which is pretty slick.”

“The YouMail community posts greetings that other members can use — there are tons of these and every day a whole bunch are added,”he added.

“We also offer premium greetings that people can buy,” he said.

To avoid a real estate agent or ex-significant other,ouMail also offers voice mail filtering and Ditch Mail, which plays a greeting, then hangs up, for consumers wanting.

“A voice mail message can be reported as spam, which then goes automatically into a spam folder and you’re not bothered,” Mr. Quilici said.

The first all-Russian carrier in GSM 900/1800 standard,MegaFon,has selected NeuStar to launch its new mobile instant messaging service.

MegaFon will launch its own-branded messenger service,by Using NeuStar’s Instant Messaging Service Center.

The service lets MegaFon’s 42 million-plus subscribers better manage their communications and recognize their contacts’ current availability while letting subscribers interact with friends and family.

Glen Murray, vice president of worldwide sales for NeuStar Next Generation Messaging, London said,”In the Russian market, mobile has become a very interesting service for the type of demographic that’s attracted by IM, primarily younger people ages 16 to 25, who are already used to using IM services on the PC.”

He further said,”While it’s still not at the level of Western Europe, PC penetration has increased in Russia, and IM on PCs is popular.”

“MegaFon is taking advantage of that to give consumers IM chatting on their mobile phone to take it with them wherever they go,”he added.

Using NeuStar’s Interconnect Platform, or ICP,the service also may be interconnected to other mobile IM services across Russia.

Mr. Murray said,”MegaFon has decided that mobile IM is a service that appeals to one of the key demographics in their consumer base.”

“We provide the infrastructure for the service and the integration with their network,”he added.

Now,mobile IM services have been launched in all three of Russia’s major carriers.

MegaFon plans for the service to be interconnected with Vimpelcom’s Beeline and MTS’ IM service.Vimpelcom’s Beeline IM service is enabled by NeuStar technology.

Allowing IM users to easily hold continuous conversations with contacts using traditional SMS messaging, the service enables full two-way continuity between SMS and mobile IM.

As a free service as a means to drive adoption,MegaFon Messenger will be promoted nationwide to all subscribers.

Several new mobile initiatives designed to help subscribers get ready for the big day has been launched by Pregnancy and parenting tips service BabyCenter.

For subscribing,expecting mothers are asked to send a text message with the keyword BCDATE and the baby’s due date to 44166.

This is the first initiative consists of getting helpful pregnancy tips to one’s mobile phone.

To fill the subscription form, Users can also visit http://babycenter.mobi from any Web-enabled mobile device.

The site explains,”You won’t be charged to receive offers from our partners, but you’ll pay for the text messages you send and receive according to your agreement with your carrier.”

“If you have an unlimited text message plan, for example, you’ll pay nothing for the service.”

By text message,BabyCenter subscribers receive a confirmation request.

They are asked to reply YES to 44166,to confirm the subscription.

All subscribers will receive weekly texts chock full of pregnancy advice.

At the arrival of baby,the Parenting Tips service sends new parents helpful parenting tips twice a week till three months.

To receive alerts as well,Women can also set up their partner’s mobile phone number.

Users just need to send a text message containing STOP BCTIPS to 44166,to cancel the subscription.

Here is a sample message: “Your fertile window opens today and lasts five more days. Stress can get in the way of conception so relax and get a massage, meditate or take a yoga class.”

The service is supported by Alltel, AT&T, Verizon, Sprint, T-Mobile, Boost Cell, Cincinnati Bell, Dobson, Centennial, Nextel, SunCom, Virgin and Cricket.

The service is sponsored by First Response, a pregnancy and ovulation test maker.

Women are asked to text BCBC to 44166,to sign up for the Booty Caller service.

To build awareness among local residents and heighten their awareness of the event and its attractions,The Georgia National Fair turned to mobile.

The campaign received a 52 percent double opt-in.

To create the campaign, which included Mobile optimized television spots meant to generate hype around the affair, Ping Mobile and Cox Media worked together.

Michele Treptow, director of communications at Georgia National Fairgrounds and Agricenter, Perry, GA said,“We were very pleased and satisfied with the overall outcome of the mobile campaign that Cox Media executed for us this year.”

She further said,“The response we received to the campaign was incredible and way beyond our expectations.”

“We definitely felt that the mobile campaign helped to enhance the overall fair experience and boost our attendance levels,”she added.

“We look forward to next year and working on another mobile campaign with them,”she said.

To drive sales through increased attendance, by raising awareness among local residents is the chief aim of this campaign.

For a chance to win a fair prize package for four,TV Spots asked viewers to text the keyword FAIR to short code 269411.

The following initial offer-“Congrats! UR entered to WIN the Georgia National Fair’s BE A FAIR FAN Sweeps- Concert Prize Pack for 4! Winner will be notified via SMS on 10/7. Good Luck!”was given to consumers who viewed the TV spots and texted-in for a chance to win.

To become a Fair Fan Member participants got a message asking them to reply yes,“Reply YES Now 2 B a FAIR FAN MBR! Get MORE chances 2WIN prizes & Get EXCLUSIVE Fair Info Alerts! Max10msgs/mo. Std Msg & data chrgs apply. Reply YES Now 2 join!”

Participants were also asked to double opt-in: “Success! UR A GA NATL FAIR FAN! Look 4Info & Prize Alerts Soon! Go 2 our website 4info on FAIR FAN Prizes! STOP 2 quit. HELP 4 help. Std msg & data chrgs apply.”

More than 431,000 people attended the Georgia National Fair,last year.

This event is known for its concerts, circus, livestock and horseshows, competitions, and visitors from all over the country.It is an event held annually.

Kimberly Rosen, regional client services and research manager at Ping Mobile, Englewood Cliffs, NJ said,“The Georgia National Fair is intended as a showplace for farmers and an opportunity for the public to learn more about agriculture while enjoying some great concerts acts, exhibits and etcetera.”

She further said,“The Mobile enhancement enabled the fair to reach out to the local public in a manner that was measurable, to notify them of the fair and fair concert schedule, and to engage them for future remarketing- something that had eluded them until now.”

“The fair’s core demographic is considered to be the most receptive group to this form of marketing, and as such, mobile was able to be utilized in a highly effective manner,”she added.